适应性策略的基本特征.
采用创新的商业模式
考虑最新的技术趋势与宏观经济趋势
以战略监控的形式建立基础
在高级管理人员的参与下创建和实施
根据客户需求提供个性化服务形式
在不确定性高的市场环境中特别有效（制定情景，分析风险）
谁需要适应性策略？
特别是在下列情形：
在不确定性高的市场环境中，适应性策略概念会帮助公司实现业绩倍增
当现行策略实施遇到问题时
当竞争对手战略发生突变时
在进入新的市场前
在公司上市之前
当业主要求更新策略时
当团队要求更新策略时
在进行并购交易之前
在不稳定环境下需要进行长期规划时
战略决定公司的增长速度
科技
Garmin
Sprint Corp.
Juniper Networks
Xerox Corp
First Solar
Sprint Corp.
Juniper Networks
Xerox Corp
First Solar
Cisco Systems
DST Systems, Inc.
CA, Inc.
Symantec Corp.
Dun & Bradstreet
DST Systems, Inc.
CA, Inc.
Symantec Corp.
Dun & Bradstreet
Microsoft
Autodesk
Electronic Arts
Texas Instruments
Citrix Systems
Autodesk
Electronic Arts
Texas Instruments
Citrix Systems
Google
Red Hat
Gartner
Adobe Systems
Intuit Inc.
Red Hat
Gartner
Adobe Systems
Intuit Inc.
NVIDIA Corp
Salesforce.com
Teradyne
Medidata Solutions
Tyler Technologies
Salesforce.com
Teradyne
Medidata Solutions
Tyler Technologies
金融
Santander USA
Franklin Resourses
Kimco Realty
Western Union
Loews Corp.
Franklin Resourses
Kimco Realty
Western Union
Loews Corp.
Prudential
Lincoln National
Alistate
Regency Centers
Goldman Sachs
Lincoln National
Alistate
Regency Centers
Goldman Sachs
Wells Fargo
Nasdaq, Inc.
Charles Schwab
JPMorgan Chase
PayPal
Nasdaq, Inc.
Charles Schwab
JPMorgan Chase
PayPal
KKR & Co
Visa Inc.
Berkshire Hathaway
TD Ameritrade
Intercontinental Ex.
Visa Inc.
Berkshire Hathaway
TD Ameritrade
Intercontinental Ex.
SVB Financial Group
E*TRADE
Prologis
LendingTree
CyrusOne
E*TRADE
Prologis
LendingTree
CyrusOne
订做
产品
产品
Fluor Corporation
Covanta Holding
American
Superconductor
Powell Industries
Covanta Holding
American
Superconductor
Powell Industries
消费
品
品
Stericycle
Emerson Electric Co.
Flowserve Corporation
Tutor Perini Corporation
Emerson Electric Co.
Flowserve Corporation
Tutor Perini Corporation
Mattel
Seneca Foods
Energizer Holdings
Dean Foods
Fossil Group
Seneca Foods
Energizer Holdings
Dean Foods
Fossil Group
Coca-Cola
Kellogg Company
Campbell Soup
Procter & Gamble
Kimberly-Clark Corp
Kellogg Company
Campbell Soup
Procter & Gamble
Kimberly-Clark Corp
10年内上市公司市值增长趋势分析（2006～2018年）
The Hershey Company
Whirlpool Corp
Ralph Lauren
Tyson Foods
Under Armour
Whirlpool Corp
Ralph Lauren
Tyson Foods
Under Armour
Caterpillar
Lockheed Martin
Dover Corporation
Raytheon Company
Lockheed Martin
Dover Corporation
Raytheon Company
Apple
Columbia Sportswear
Foot Locker
Dr Pepper Snapple
NIKE
Columbia Sportswear
Foot Locker
Dr Pepper Snapple
NIKE
Boeing
NVR
Waste Connections
IDEX Corp
Snap-on Inc.
NVR
Waste Connections
IDEX Corp
Snap-on Inc.
<1倍
MGP Ingredients
Monster Beverage
Church & Dwight
Pilgrim's Pride Corp.
Lululemon Athletica
Monster Beverage
Church & Dwight
Pilgrim's Pride Corp.
Lululemon Athletica
1–2倍
2–3倍
3–10倍
Patrick Industries
Middleby Corp.
Lennar Corp.
Astronics
Middleby Corp.
Lennar Corp.
Astronics
>10倍
1.8
2.6
2.4
2.6
价值破坏
价值创造
同一领域的公司增长率可能相差十倍
战略决定公司的增长速度
10年内上市公司市值增长趋势分析（2006～2018年）
科技
Garmin
Sprint Corp.
Juniper Networks
Xerox Corp
First Solar
Sprint Corp.
Juniper Networks
Xerox Corp
First Solar
Cisco Systems
DST Systems, Inc.
CA, Inc.
Symantec Corp.
Dun & Bradstreet
DST Systems, Inc.
CA, Inc.
Symantec Corp.
Dun & Bradstreet
Microsoft
Autodesk
Electronic Arts
Texas Instruments
Citrix Systems
Autodesk
Electronic Arts
Texas Instruments
Citrix Systems
Google
Red Hat
Gartner
Adobe Systems
Intuit Inc.
Red Hat
Gartner
Adobe Systems
Intuit Inc.
NVIDIA Corp
Salesforce.com
Teradyne
Medidata Solutions
Tyler Technologies
Salesforce.com
Teradyne
Medidata Solutions
Tyler Technologies
金融
Santander USA
Franklin Resourses
Kimco Realty
Western Union
Loews Corp.
Franklin Resourses
Kimco Realty
Western Union
Loews Corp.
Prudential
Lincoln National
Alistate
Regency Centers
Goldman Sachs
Lincoln National
Alistate
Regency Centers
Goldman Sachs
Wells Fargo
Nasdaq, Inc.
Charles Schwab
JPMorgan Chase
PayPal
Nasdaq, Inc.
Charles Schwab
JPMorgan Chase
PayPal
KKR & Co
Visa Inc.
Berkshire Hathaway
TD Ameritrade
Intercontinental Ex.
Visa Inc.
Berkshire Hathaway
TD Ameritrade
Intercontinental Ex.
SVB Financial Group
E*TRADE
Prologis
LendingTree
CyrusOne
E*TRADE
Prologis
LendingTree
CyrusOne
订做
产品
产品
Fluor Corporation
Covanta Holding
American
Superconductor
Powell Industries
Covanta Holding
American
Superconductor
Powell Industries
消费
品
品
Stericycle
Emerson Electric Co.
Flowserve Corporation
Tutor Perini Corporation
Emerson Electric Co.
Flowserve Corporation
Tutor Perini Corporation
Mattel
Seneca Foods
Energizer Holdings
Dean Foods
Fossil Group
Seneca Foods
Energizer Holdings
Dean Foods
Fossil Group
Coca-Cola
Kellogg Company
Campbell Soup
Procter & Gamble
Kimberly-Clark Corp
Kellogg Company
Campbell Soup
Procter & Gamble
Kimberly-Clark Corp
The Hershey Company
Whirlpool Corp
Ralph Lauren
Tyson Foods
Under Armour
Whirlpool Corp
Ralph Lauren
Tyson Foods
Under Armour
Caterpillar
Lockheed Martin
Dover Corporation
Raytheon Company
Lockheed Martin
Dover Corporation
Raytheon Company
Apple
Columbia Sportswear
Foot Locker
Dr Pepper Snapple
NIKE
Columbia Sportswear
Foot Locker
Dr Pepper Snapple
NIKE
Boeing
NVR
Waste Connections
IDEX Corp
Snap-on Inc.
NVR
Waste Connections
IDEX Corp
Snap-on Inc.
<1倍
MGP Ingredients
Monster Beverage
Church & Dwight
Pilgrim's Pride Corp.
Lululemon Athletica
Monster Beverage
Church & Dwight
Pilgrim's Pride Corp.
Lululemon Athletica
1–2倍
2–3倍
3–10倍
Patrick Industries
Middleby Corp.
Lennar Corp.
Astronics
Middleby Corp.
Lennar Corp.
Astronics
>10倍
1.8
2.6
2.4
2.6
价值破坏
价值创造
同一领域的公司增长率可能相差十倍
适应性策略工具
*在俄罗斯市场上已得到成功应用
指数型组织机制
用七种力量法建立战略监控机制
技术、市场、生态系统和社会趋势
文化转变路线图
使用超越预算模式实现产品多样化过程
情境规划
套娃模型及在扩展单体经济基础上的数学模型
转型目标形成企业员工梦想（管理培训项目）
快速预料（Rapid Foresight）方法
使用奥斯特瓦德方法评估业务创新程度
